International Conference on Mobile Marketing Applications

• Mobile marketing and advertising theory
  Social media and mobile
  Digital business models
  Location-based mobile marketing innovations
  Global, environmental, cultural, and/or political activities on mobile marketing
  Next generation technologies in mobile marketing
  Branded entertainment in social media
  Social media users’ response to advertising initiatives
  Advertising effectiveness in social media
  Consumer behaviour within the context of social media
  Social media as a source of information for marketing communications
  Trust and permission in mobile advertising
  The impact of mobile technology on marketing initiatives
  Advertising on social websites
  Electronic word of mouth
  Mobile advertising and promotion
  Consumer behaviour within the context of mobile advertising
  Location based mobile advertising
  Search mobile advertising
  Indoor positioning system of smart phones
  Mobile geographic information systems
  Location-based marketing for smartphone users
  Location-based marketing strategies
  Mobile marketing applications
  Geofencing for business