International Conference on Customer Relationship Marketing and Management

• • Customer relationship management (CRM)
  • B2B marketing
  • B2C marketing
  • C2C marketing
  • CRM and customer trust
  • CRM and customization
  • CRM and personalization
  • CRM capabilities
  • CRM components
  • CRM implementation models
  • CRM in financial services
  • CRM in health care services
  • CRM in hospitality, tourism, leisure, and events management
  • CRM software
  • CRM strategies
  • Customer behaviour
  • Customer relationship management
  • Customer loyalty
  • Customer retention
  • Customer satisfaction
  • Database marketing
  • Enterprise resource planning
  • Measuring CRM performance
  • Mobile CRM
  • Online customer relationship marketing
  • Online community management
  • Online consumer behaviour
  • Performance measurement
  • Relationship marketing
  • Sales force automation
  • Supply chain management
  • Total customer relationship management
  • Web CRM