International Conference on Database Marketing and Data Driven Marketing

• Database marketing
  Database marketing techniques and models
  Statistical modeling and analysis for database marketing
  Database marketing for marketing decision-making
  Marketing analytics and information science
  Database marketing management
  Customer strategy management
  Multichannel customer management
  Social media and database marketing
  Customer privacy and database marketing
  Customer lifetime value
  Sources of data and data management
  Test design and analysis
  The predictive modeling process
  Statistical issues in predictive modeling
  Market basket analysis
  Collaborative filtering
  Discrete dependent variables and duration models
  Cluster analysis
  Decision trees