International Conference on Relationship Marketing and Advertising Management

• Relationship marketing
  Dynamic relationship marketing
  Live-in marketing
  Personalized marketing
  Customer relationship management
  Consumer power and empowerment in the digital era
  The impact of new technologies on relationships
  Mobile technologies and the customer-seller-relationship
  Online platforms and the sharing economy
  (Big) data-driven relationship marketing
  Relationships between personalization and privacy concerns
  How social media shapes behavior and relationships