Relationship marketing
Dynamic relationship marketing
Live-in marketing
Personalized marketing
Customer relationship management
Consumer power and empowerment in the digital era
The impact of new technologies on relationships
Mobile technologies and the customer-seller-relationship
Online platforms and the sharing economy
(Big) data-driven relationship marketing
Relationships between personalization and privacy concerns
How social media shapes behavior and relationships
Early Bird Fee: 5th May 2024
Last Date for Paper Submission:15th May,2024
Last Date for Registration:25th May,2024
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