International Conference on Personalized Marketing and Applications

• Personalized marketing
  Personalized advertising and advertisement management
  Personalized communication and relationship management
  Consumer culture theory
  Consumer behavior and behavior analysis
  Customer relationship management
  Personalization and customized advertising
  Statistics on marketing personalization
  Identity-driven marketing
  Marketing segmentation and target analysis
  The future of personalized marketing
  Customer data management for personalized marketing
  Business informatics for personalized marketing
  The customer centric marketing revolution
  One-to-one marketing